Editorial

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Editorial @ Meta

Meta Blueprint offers dynamic education content that helps millions of people use Facebook, Instagram, Messenger, and WhatsApp for their businesses.

Here’s what I did as Editorial Lead for Meta:

  • Led a 5-person team to develop high-quality content at scale, following style guides and editorial best practices.

  • Supported the development of more than 100 tutorials, online courses and in-person trainings, 8 paid certifications, and more.

  • Revised web content through all writing and production stages, from storyboarding to final publication.

  • Collaborated with creative, product, and marketing teams to scope projects and extend editorial support appropriately.

  • Created a system to field editorial requests and capture all required information for my team up front.

  • Managed editors, prioritized requests, anticipated future projects, and overall maximized team efficiency.

Meta Blueprint education

My actions

  • To gather data, I created a rubric for evaluating drafts, which highlighted areas where we could add support.

  • I created a weekly schedule for my team to publish relevant tips and resources about quality and style guidance.

  • To address knowledge gaps, I scheduled workshops on common errors with clear examples based on real content.

    I led brainstorms with partners in creative and instructional design to integrate feedback and refine content templates.

My impact

  • As editorial lead, I strengthened the team’s writing skills by increasing awareness of content standards and revising content with creators through substantive edits, copy edits and final proofreading checks.

  • Through creative solutions and processes, I solved recurring resource, time management and content development issues.

  • These efforts resulted in content quality increases and editorial timeline decreases.

  • Additionally, I delivered streamlined templates with built-in editorial guidance, reducing overall content production time and costs for the whole Blueprint team, further improving internal and cross-functional team dynamics.

Meta brand alignment

My actions

  • After Facebook became Meta, I led a massive content rebrand. I liaised with legal, marketing, and other teams to source guidance and best practices, identify high-priority content, and create plans for updating other content.

  • I optimized the brand review process by defining guidelines and changing the submission model. I also added a quality check into the publication process to ensure all new material reflected the latest voice and tone standards.

  • I trained content developers to use the internal resources and terminology tools to boost content quality.

My impact

  • My Meta rebrand publishing plan provided the business education team with a strategy to complete brand-compliant content updates to thousands of public materials, all medium- and high-priority content, across the entire suite of help and education products in only 12 months.

  • I reduced my entire team’s brand review timeline from a week to typically just a few hours, which led to significantly reduced operational expenses. This effort also built trust and a better cross-functional dynamic between legal and brand marketing teams.

  • In partnership with ERG leads and other content teams, I helped to build, develop and launch Meta’s first inclusivity and accessibility-focused terminology dictionary with an internal tool.

  • The brand content standards trainings and the new terminology project had team-wide and company-wide impact, as the Blueprint team and other global teams could now create more inclusive, accessible content at scale.

What people say about me

  • “I can’t recommend Alyssa enough. Alyssa is a fantastic editor, able to bring focus and strategy to any narrative. She has the ability to navigate and bring clarity to messaging from partners in Product, Marketing, Engineering and beyond. Alyssa easily adapts to the voice of the organization or team, but also is able to bring stakeholders along with her to manage expectations, set deadlines and produce high quality content—while also building strong rapport with everyone she works with. I've always enjoyed working with Alyssa, and I'd recommend her to any team looking to move quickly but flawlessly, and create content to bring success to their consumers.”

    — Jessica, Lead Product Manager

  • "Alyssa was my direct manager at Facebook for a year. Because she’s generous and empathetic, she always made sure that I felt supported, balanced, and cared about. But Alyssa has way more to offer beyond her stellar soft skills—she's as sharp a writer, editor, and project manager as you'll find. Any content or team with the good fortune of having had her magic touch truly shines. The editorial guidance she gives is insightful and diplomatic, and she has a remarkable talent for simplifying the complex, from highly technical concepts to office politics—always in service of helping others. Alyssa also has a sense of humor that makes every workday better, as well as a knack for elegant delegating, which meant that her four direct reports always had enough to do but never too much, and that we clearly understood every task. Any team would be extremely lucky to have her."

    — Avital, Content Strategist